Katharine Baxter – KB Cannabis Consulting

Katharine Baxter is the Founder of KB Cannabis Consulting, a fractional marketing firm providing strategic, high-impact support to B2B and B2C cannabis businesses. She partners with brands to craft cohesive marketing strategies, refine messaging, and execute results-driven campaigns across digital and in-person channels. Her services include social media management, SEO-optimized copywriting, email marketing, press and PR, trade show support, and event planning for cannabis businesses.

Katharine entered the industry in 2019, developing written content for cannabis business license applications and helping clients win over 50 merit-based licenses across more than 20 U.S. states and territories. In 2023, she launched KB Cannabis Consulting to meet the growing demand for adaptable marketing in emerging markets. Since then, she has supported a diverse portfolio of licensed operators, consumer brands, and ancillary businesses in elevating brand visibility, increasing audience engagement, and positioning themselves as credible, trusted leaders in an increasingly competitive landscape. She has also been a featured speaker at major cannabis conferences such as MJBizCon, NECANN, CannaCon, and CannaOne, contributing insights on industry trends and best practices.

Areas of Expertise

• Marketing Campaign Execution
• Event Coordination & Execution
• Brand Strategy & Positioning
• SEO
• Cannabis Business Licensing

Speaking Engagements

• Lucky Leaf Expo | Dallas, Texas | “Using AI to Build Smarter Cannabis Marketing Strategies” (2026)
• MJBizCon | Las Vegas, Nevada | “Using AI to Produce Attention-Grabbing Social Media Content” (2025)
• CannaCon | St. Paul, Minnesota | “From Concept to Conception: Crafting a Design-Driven Cannabis Business” (2024)
• NECANN | Albany, New York | “How to Set Your Dispensary Apart from Competition in a Saturated Market” (2022)
• CannaOne | Biloxi, Mississippi | “Creating Your Operation Plan: Cannabis Business Development, Security, & Insurance” (2022)

Authored Publications

• “Cannabis Engineers: The Unsung Heroes of the Industry” | Fat Nugs Magazine (2026)
• “How Cannabis Data is Influencing Policy” | GreenState (2025)
• “High Returns: How Data Can Maximize Your Cannabis Investment” | GreenState (2025)
• “5 Unexpected Ways to Grow Your Cannabis Business with Data” | GreenState (2025)
• “The Night Everyone’s Still Buzzing About—The James Bong: Cannabis Royale at MJBizCon 2024” | Fat Nugs Magazine (2024)

Links and Socials

• Website – https://www.kbcannabisconsulting.com/
• LinkedIn – https://www.linkedin.com/in/katharinebaxter-/
• Instagram – https://www.instagram.com/_katharine_anne_/